Signing a windows app - Certificate Error

I have been dealing with an issue when trying to sign a windows app. I used to sign the same app with no issues a couple of years ago. Now that the signing process has changed, I bought a new certificate I haven’t been able to get it signed for distribution. I bought the certificate through GoDaddy, the original certificate got exported in pem format and I converted it to pfx that was the format that I used in the past.
I am getting an error that says “No certificates were found that met all the given criteria.” I am not sure what’s going on with the certificate. any idea of how I can get the app signed correctly?